FAQ:

How do you define creativity?

We use terminology that emphasizes process: "Creativity is discovering connections where none had previously been seen." This definition properly establishes creativity as a basic human resource, one that can be applied effectively by everyone.

When process is the emphasis, how do you produce results?

Our process is given structure by connecting creativity to a powerful tool, the Leadership Diamond^®. By doing so, we both confirm the positive attributes of what you are already doing (i.e., your good habits) and identify key leverage points that can contribute to successful innovation. The result is change that flows naturally into your current practice, increasing your competitive edge and contributing to a healthier work place. [The Leadership Diamond is the registered trademark of Peter Koestenbaum, Ph.D. For detailed information, please visit www.pib.net.]

How do we know when creativity is a good choice for our situation?

Creativity is always a good choice because it is a resource that is so under-utilized. The recent upsurge in interest in creativity is a function of people realizing that the pace of change in the business world demands alternative approaches.

How do we find time for creativity?

The better question is: How do you afford not to find the time?" Even at the breakneck speed at which today's business world operates, the most successful individuals and businesses are those which engage in the creative process as a means to illuminate the best strategies and decisions.

What services does Creativity@Work^® offer?

Creativity@Work^® provides a range of services including workshops and seminars focused on situation-specific problem-solving, coaching individuals and teams on public presentation skills, and helping achieve the highest standard in all written and oral communication.

Who are your clients?

We have experience with and enjoy the diversity of working in all arenas, from non-profit, governmental and educational organizations to Fortune 500 companies.

If you have any additional questions, please write aa@creativityatwork.net